Providing an identity may allow Google to display a prominent Google knowledge panel with details of the identity.

While Schema.org provides detailed types, it's recommended to choose a single provider below. If you're not sure which to use, you should select Organization.

Organization

Selecting an Organization is the most common choice. It's recommended to use this if you're not sure which to use.

Tips:

• Doesn't need to relate to an official business
• Should be used for eCommerce that doesn't have a physical location

Example: nuxtjs.org, vuejs.org

useSchemaOrg([
  defineOrganization({
    name: 'My company',
    logo: '/logo.png',
    sameAs: [
      'https://twitter.com/company'
    ]
  }),
  defineWebSite({/* ... */}),
  defineWebPage(),
])

Person

Selecting Person should be used when your website is about a person, a personal brand or a personal blog.

Example: harlanzw.com, antfu.me

useSchemaOrg([
  definePerson({
    name: 'Harlan Wilton',
    image: '/me.png',
    sameAs: [
      'https://github.com/harlan-zw',
    ]
  }),
  defineWebSite({/* ... */}),
  defineWebPage(),
])

Local Business

Selecting a Local Business should be used when your website is about a physical business, requiring an address.

Tips:

• Extends an Organization
• Should be used for eCommerce that has a physical location

Example: onacoffee.com.au, intracbr.com.au

useSchemaOrg([
  defineLocalBusiness({
    name: 'Harlan\'s Hamburgers',
    address: {
      streetAddress: '123 Main St',
      addressLocality: 'Harlan',
      addressRegion: 'MA',
      postalCode: '01234',
      addressCountry: 'US',
    },
    image: 'https://emojiguide.org/images/emoji/n/3ep4zx1jztp0n.png',
  }),
  defineWebSite({/* ... */}),
  defineWebPage(),
])

Schema.org Node Relations

Once you've selected an identity, it will automatically be added to other relevant nodes:

• Article: publisher, author
• Product: brand
• WebSite: publisher
• WebPage: about (only for home URL /)